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Freedom is life ! Life is liberty.
This is how adventure is born… C-OUI ! it's YES !
Story of a passionate globetrotter
Convinced that beauty makes us happier, Isabelle DASTROY creates accessible luxury products for a woman freed from the dictates of fashion.
This fashion and accessories enthusiast, a graduate of the Institut Français de la Mode, acquired solid experience in the trade and sourcing at the Galeries Lafayette buying office before launching into the creation of leather goods.
Her passion for accessories and handbags was born in her grandmother's wardrobe, a real coquette.
Her passion for materials, nature and craftsmanship comes from the workshops of the family business.
She offers fashion at the right price, respecting all the actors of the industry.
Her pronounced taste for craftsmanship and traditional know-how encourages her to produce small series, made with care, in quality workshops, respectful of human and environmental values.
She carefully selects her materials, which she likes natural, and is particularly interested in the constantly renewed creativity of Italian tanneries and the audacity of their colours.
Her creations are simple, generous and beautifully made. She designs them to make our daily life easier but also to last!
She likes the idea that we can keep them for a long time, and also pass them on from one generation to the next.
This helps to create a more sustainable and reasonable economy with respect for people and the environment.
She draws her inspiration from her many travels but also from her lively daily life, which she shares between Paris and Belgium.
During her many trips, she likes to observe our differences and similarities.
She likes to understand what shapes the individual and society.
She admires local know-how and observes architecture. Passionate about history, she tracks down the traces of history and the roots of the past.
She loves the patina that time has on us.
She looks for bridges between individuals and societies.
She believes in links, in fair and equitable relations between all.
Passionate, full of energy and strong in her convictions, she created C-OUI in 2008.
And since then, with C-OUI, she vibrates to the rhythm of the seasons, pursuing her quest for life and freedom.
Here over there close to me C OUI
Deep from the streets of Paris, from the winding alleys of Montmartre,
Isabelle cries "oui!" Yes!
C OUI (pronounced "say" "whee") is "C'est oui!" Yes! Yes.
Yes to the call to see the world.
To taste the spices of the Orient.
To paint with the colors of an African market.
To leap head first into the warm, turquoise waters of the Pacific.
To climb the peaks of the Andes. To smell the rich, sweet smoke of an Indian temple.
To know the joy of children's laughter.
Isabelle says yes.
And into every wallet, purse and satchel she creates, she carefully stitches her spirit of "yes."
Like Isabelle, her designs can be seen anywhere and everywhere.
From the swank lobbies of elegant hotels, to the stacks and piles of noisy flea markets.
From slowly sipping coffee from small white cups in Parisian cafés, to talking to strangers on packed subways.
Like Isabelle, her handbags inhale books.
And keep secrets.
From her design studio in the neighborhood that surrounds the whimsical domes of the Sacré Coeur catherdral, Isabelle infuses into her work the richness of her life.
The bold primary colors of her children's drawings, fringed with play and bubbly innocence.
The deep purples contrasted against bright greens, scenes from the street market below her window, trimmed with braid, like the fruit seller's hair.
She captures the blue skies of Paris, the same she has seen all over the world, and colors with the rusty ochers of a distant sunset, and the luminous curves of sandy dunes.
For Isabelle, each design is a labor of love, for she knows that a bag that is cherished tells the story of a life.
It knows the sun that has tanned its sides and the voyages that have worn its edges.
It bears the scrapes of life's unexpected events, and withstands age, weather and change, with lightness, resilience and grace.
Isabelle's creations carry this spirit, in their seams, their their buckles and pockets, within the essence of the leather.
She knows that each bag is a commitment, because the time-softened body, and grip-smoothed handles, will be passed on, from one generation to the next.
Just as Isabelle treasures her first bag, given to her by her grandmother, she knows that a bag carries inside it the secrets of a life.
And it is there, within the satiny belly of that first handbag, Isabelle found the spirit of C OUI.
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